Better Telegram or WhatsApp? It is a contend that leaves the time it finds, because each channelise, each social, has its own peculiarities and characteristics telegram官网.
What is certain is that at the second Telegram offers companies some features that the first cousin closely-held by Facebook cannot volunteer. Let 39;s talk about bots, thanks to which companies can complete a wide range of activities.
In this post, I 39;ll focus on nbsp;Telecom chatbot nbsp;and then explain how to make one with which to attain your marketing and communication objectives.
Telegram for companies: 3 factors to favor it to WhatsApp
Let 39;s take up right from the commencement: what is Telegram. This is the online electronic messaging service that today boasts over 200,000 users globally.
Looking at the transport from the position of the companies, there are three first harmonic characteristics that Telegram guarantees:
Complete user anonymity Public domain API: in this way developers can go through services, add modes and options, train bots. Broadcast system of logic: the fundamental characteristic is the unidirectionality of communication, one to many. In the channels, the recipients do not have the possibility to respond, but only and solely to view the sent to them.
This last feature makes Telegram the perfect channel for companies that want to update their customers on news, promotions, and events: a sort of mailing list with the characteristics of Conversational chatbot Marketing.
To put this selling potential into practice, companies can reckon on MailUp, which expands Telegram 39;s potency: the first harmonic tool is titled Messaging Apps and allows you to connect the Telegram report to the Mail Up weapons platform, so as to finagle the messaging as a real Digital Marketing transmit. Messaging Apps allows you to:
Create -rich messages Automate automatic campaign flows Send by setting multiplication and frequencies Trace the openings and clicks in the substance.
The hardest part is figuring out what and how companies can pass on on Telecom chatbot.
What are Telegram bots?
A bot store is a non-human quot;user quot; of Telegram, made up of lines of code and subject of performing more or less actions automatically, receiving user,nds in the form of HTTP requests.
There are two types of Telecom chatbot:
Stand-alone bot, equipped with an mugwump chat windowpane in which the user can write out,nds. To reach a stand up-alone bot just add it through a link. Inline bot put in, which can be called from other chat windows(single or group) via the namebot require.
Let 39;s see two examples:
Stand alone bot: Netflix news, to find out which films and serial will be free on the weapons platform. Inline bot: gif, which works like this: by typing the gif keyword_key within a chat window, the bot offers animated GIFs corresponding to the entered keyword, taken straight from the Giphy portal.
How to make a telecommunication bot?
But let 39;s get to the target: how to make the bot for your company, customizing it according to our needs. To do it is very simpleton, just watch over these few indications:
Enter Telegram and write BotFather: it is the bring forth of all bots on Telegram At this target, pick out the chat with the BotFather In the conversation that opens, click on the Start button As the BotFather will propose, write newsbot in the conversation At this point, BotFather will ask you a serial publication of questions about the initial shape of your bot:
The name you want to give to the bot
The username: this is the describe name that you will use to to the bot put in via your site or to external software(remember that it must necessarily end with the word bot.
Telecom chatbots are helping to revolutionize the concept of communication, in particular the family relationship between brands and customers, bringing merchandising more and more towards the conversational frontier. You can take up communicating with your users on Telegram starting nowadays.